In the age of AI, everyone wants to create a godlike AI. This week’s news highlights Alphabet Inc.’s ambitious AI programs. Google’s Bard chatbot and text-to-image and text-to-video AI technologies are well known, but now it appears that Google is working on integrating “radical” AI tools into its search engine.
Samsung has switched its default search engine from Google to Microsoft’s Bing. Since Bing has been an optional search engine for years, this has upset some. According to The New York Times, Alphabet “panicked” over the latest development.
Bing and other AI-powered search engines are giving Google restless nights. Google is reportedly preparing to launch a “all-new” AI-based search engine. The media outlet’s internal documents suggest that Google is revamping its search engines with AI elements. Magi is launching these new projects.
Executives, designers, and engineers are guiding Google’s Project Magi’s new features. Project Magi stakeholders are in “sprint mode.” According to reports, Google’s new project would create a more personalized search engine. The project may employ 160 full-time workers.
These plans to rethink the search experience are still under development, and there is no date for their announcement. After use, the new system will learn what people want. The new search will offer preselected shopping, information, and other facts from its learning. The new search experience will be more conversational, like asking a friend for advice. Google’s AI search interface will resemble ChatGPT.
According to the source, Google’s Magi Project will add AI characteristics to search before changing the search engine. Searches and advertisements will continue to lead to financial transactions. Google’s chatbot Bard doesn’t have advertisements. The new capabilities will help users write and answer code prompts.
Project Magi search tools: when?
According to the same story, Google invited personnel to test Magi features earlier this month. It also encouraged personnel to ask follow-up questions to measure the search’s conversational ability. Supposedly, Google will release these tools in May.
Google wants to provide the tools to one million people first, then 30 million by 2023. These features appear to be US-only.
Google’s next AI search will ditch its traditional search results layout. A search result page currently offers 10 results, but an AI chatbot will give users fast replies.
Google is having several troubles at the moment. Samsung’s transition from Google Search to Microsoft Bing may have triggered Google. The corporation also faces economic slowdowns, US and European antitrust investigations, and content moderation difficulties.
The Magi project might transform the game if it helps Google reclaim its search dominance. As the search leader, Google has been attempting to participate in the AI race, according to Jim Lecinski, Vice President of Sales and Services.